Tesla's Project Highland: Model 3 Upgrade Signals Imminent Release

In recent times, Tesla has maintained a relatively low profile regarding the much-anticipated Project Highland update for the Model 3. However, signs from Tesla China suggest that the launch of this upcoming vehicle is drawing near.

With a keen focus on enhancing the appeal of the current Model 3 iteration, Tesla has gone to great lengths. The company extended an RMB 8,000 insurance subsidy to its Model 3 inventory vehicles, along with an elevated insurance incentive for its all-electric sedan.

According to a recent report by China Securities Journal, Tesla China is strategically preparing for the initial roll-out of the revamped Model 3, slated for as early as September. A Tesla salesperson revealed that prospective customers are now being encouraged to place a Model 3 reservation for RMB 1,000 (approximately $137).

Customers opting for this reservation reportedly face the choice between acquiring the existing Model 3 generation with its current incentives or awaiting the Model 3 Project Highland edition. Although those choosing to wait for the Project Highland version will still be eligible for referral incentives, other present perks won't apply.

The report further indicates that customers who commit to the Model 3 Project Highland will lock in the prevailing price of the electric vehicle. This indicates that even if Tesla launches the new Model 3 at a higher price point, reservation holders can secure it at the cost of the current-generation Model 3. Remarkably, more customers in China are reportedly favoring the Project Highland option.

Anticipated to bring significant changes, the Project Highland update for the Model 3 is expected to encompass various pivotal modifications, ranging from an overhauled exterior to a novel infotainment system seemingly inspired by the Model S and Model X. The vehicle's design is purportedly optimized for more cost-effective production as well.

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